How We Work – A Step-by-Step Approach

 At OptimizedEdge, we recognize that each business is unique, requiring a tailored approach to business development, lead generation, and revenue acceleration. Our process is structured, data-driven, and performance-oriented, ensuring measurable success for our clients. 

• We begin with an in-depth consultation to understand your business goals, market positioning, and current challenges.
• Since every business is different, we conduct a deep dive into your sales process, ICP (Ideal Customer Profile), lead flow, and revenue operations.
• We identify gaps in lead generation, CRM architecture, and sales-marketing alignment, ensuring that the foundation is solid before execution.

• Based on our findings, we guide and advise you on the best lead generation, business development, and ABM strategies available.
• We offer multiple client support models to fit your objectives, whether you need: 
• End-to-end lead execution and appointment setting
• Account-based marketing for high-impact campaigns
• Revenue operations and lead management architecture optimization
• AI-driven sales automation and CRM enhancements
• Together, we agree on the best path forward, ensuring a strategy that maximizes conversion potential. 

We offer flexible contracting models based on your business needs:

• Performance-based model – Our success is tied to yours, meaning we charge based on successful lead generation and meeting bookings.
• Volume-based pricing – Fixed pricing for lead list creation, ICP development, or ABM execution.
• Custom ABM engagements – Fully tailored account-based marketing strategies, priced based on scope and execution complexity.
• Lead architecture and RevOps consulting – Fixed-price engagement for optimizing sales processes and CRM workflows.

 Once contracts are in place, we begin execution:

• Lead generation and list development – If applicable, we build enriched, high-quality lead lists based on your ICP.
• Outreach and multi-channel engagement – We launch targeted outreach via LinkedIn, cold email, and direct engagement strategies.
• Lead qualification and meeting booking – We personally verify leads and set up sales-qualified meetings for your team.
• Revenue operations optimization – If engaged for RevOps, we enhance CRM workflows, pipeline tracking, and lead nurturing strategies.
• AI and automation implementation – If automation is required, we integrate AI-driven solutions to optimize lead scoring and outreach.

• Every engagement is metrics-driven – we track, measure, and refine strategies in real time.
• Regular performance reviews ensure that lead quality, response times, and conversion rates align with expectations.
• We adapt and scale strategies based on real-time data and analytics, ensuring sustainable revenue growth.